ElasticBox has publicly launched Version 2.0 of its cloud application lifecycle management platform. ElasticBox is a young company with $3.4 million in seed funding that hopes to end a lot of the headaches that come within the organization when it comes to using cloud.
ElasticBox allows enterprises to define and rapidly deploy applications in any cloud, be it public, private or hybrid. It takes away the complexity of orchestrating cloud components, establishes consistency across the application lifecycle, and it applies policy-based access control and resource allocation.
“Historically, a healthy tension has existed between developers, IT Operations, and the CIO,” said Ravi Srivatsav, co-founder and CEO of ElasticBox. ”Developers need cloud resources on-demand; IT Operations seek to build best practices and streamline the application lifecycle; and the CIO wants to drive business innovation without compromising governance. By delivering a unified platform that promotes innovation and team collaboration, ElasticBox is creating – for the first time – a powerful win-win-win partnership between key stakeholders in the application lifecycle.”
Three Steps to Cloud Deployments
With ElasticBox 2.0, users can develop, reuse, and re-purpose application "boxes," or templates, across various development and test groups while maintaining IT governance and compliance. The company says this is done in three easy steps.
After adding cloud infrastructure vendors and accounts (step 1), customers create "boxes" or component templates to include databases, language runtimes, web servers, middleware and more (step 2). These "boxes" are then reusable by everyone from developers to QA to IT Operations. The result is one click application deployment (step 3), the ability to scale up or down as demand requires, and easy moving of applications between providers based on business requirements. It is essentially a way to package and move around freely among heterogeneous clouds, avoiding lock-in and doing so without compromising governance.
It's still early in the game for ElasticBox, but it's touting an impressive beginning. The company raised $3.4 million in seed funding led by Sieera Ventures with participation from big names like Andreessen Horowitz, Intel Capital and Nexus Venture Partners. The team includes executives and engineers formerly from Microsoft, VMWare, Cisco, and IBM. The company already counts the likes of Netflix as a customer:
"Next generation IT is about enterprise transformation through innovation," said Mike Kail, VP of IT Operations of Netflix. "ElasticBox provides us an integrated platform, allowing IT to develop self-service best practices and unleash collaboration throughout our organization."
ElasticBox helps to establish consistency between development, quality assurance, staging, and production environments, and to apply policy-based access control and resource allocation to provision heterogeneous cloud environments. ElasticBox currently supports Amazon Web Services, Google Compute Engine, Microsoft Azure, Rackspace, and HP Cloud.
 “ElasticBox addresses one of the biggest challenges facing enterprises – application deployment and management in heterogeneous clouds without vendor lock-in,” said Mark Fernandes, managing partner of Sierra Ventures. “This was strongly validated by many of the Fortune 1000 enterprises of the Sierra CIO Board.”
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