Just wondering what you guys thought regarding releasing information/screenshots about your game prior to release. At a talk I went to in Austin from some well-known iOS devs, the general advice was to talk about it early and often, because you don't have the budget to create a whole ton of buzz just before release, so you kind of have to slow build and gather a community who is interested in your game.
My question I guess is how early do you start promoting, and what channels do you use to start getting the word out when you're still in a somewhat early phase?
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