Pocket-lint : Latest News: Apple reforms warranty policies in China after huge public backlash

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Apple reforms warranty policies in China after huge public backlash Apr 1st 2013, 23:02 Customers weren't happy Apple CEO Tim Cook has announced warranty changes in China, following a large amount of public backlash in the country. Last week state-controlled media outlets, including China Central Television, criticized Apple for replacing iPhones in China with repaired phones or recycled components, rather than giving customers new devices like in the United States. Additionally it claimed Apple wasn't providing enough attention for China-based journalists. On Saturday Apple initially followed up with a note on its website saying "warranty policies are 'more or less the same' in every country." However, Tim Cook has now back-tracked in a way, with warranty changes. "We are aware that, due to the lack of external communication in this process and lead to the speculation that Apple arrogance, do not care or do not attach importance to consumer feedback," Cook said. "We express our sincere apologies for any concerns or misunderstandings this gives consumers." In China, Apple will now improve its iPhone 4 and iPhone 4S repair policy, be concise and clear on its website of the official Apple repair and warranty policy statement, increase the intensity of the supervision and training of Apple Authorized Service Provider, and open up a form its website that customers in China can easily contact Apple Feedback Service. The iPhone 4 and iPhone 4S repair policy will offer new replacement devices for China customers who are under Apple’s 1-year warranty in cases where it previously only replaced parts. China has proved to be a huge emerging market for Apple, so it's attention to customers in the country is crucial. In the past Cook has noted that growth in China is exceeding growth in the US and that China has seen record-breaking sales numbers as customers in the country get excited for new devices. Apple is rumoured to release a budget iPhone for emerging markets that could potentially be huge in China. Read Tags: Apple Tim Cook China iPhone 4 iPhone 4S   Apple reforms warranty policies in China after huge public backlash originally appeared on http://www.pocket-lint.com on Tue, 02 Apr 2013 00:02:32 +0100

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