Tuesday, 29 January 2013

Pocket-lint : Latest News: Amazon knows how to bring in the revenue, profit not so much

Pocket-lint : Latest News
Gadget Reviews, Product News, Electronic Gadgets
Amazon knows how to bring in the revenue, profit not so much
Jan 29th 2013, 22:36

Q4 earnings report out
Amazon knows how to bring in the revenue, profit not so much . Amazon, Biz, Results, 0

Amazon has announced its Q4 earnings on Tuesday confirming that while it can bring in the revenue as good as the rest of them, when it comes to making a profit it's still got a lot to learn.

The company has posted sales of $21.27 billion, up 22 per cent on the previous quarter, in the 90 days leading up to Christmas, but after taking all that money, Amazon managed to generate just $97 million in profit.

It's still $97 million of course, nothing to be sniffed at, but when you look at Apple and its ability to generate $13bn of profit from $54.5bn, it starts to put Amazon's huge costs into perspective.

What's more troubling for shareholders is Amazon isn't sure whether the next quarter it will make a lost of $65m or $285m as margins are squeezed even further as people shift away from physical books to electronic versions for the company's Kindle range.

"We're now seeing the transition we've been expecting," said Jeff Bezos, founder and CEO of Amazon.com. "After 5 years, eBooks is a multi-billion dollar category for us and growing fast - up approximately 70 per cent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 per cent. We're excited and very grateful to our customers for their response to Kindle and our ever expanding ecosystem and selection."

According to the company for the second year in a row, its Kindle Fire HD was the most bought device from the company. At year-end, Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle held the top four spots on the Amazon worldwide best seller charts since launch.

Tags: Amazon Biz Results

Amazon knows how to bring in the revenue, profit not so much . Amazon, Biz, Results, 0 

Amazon knows how to bring in the revenue, profit not so much originally appeared on http://www.pocket-lint.com on Tue, 29 Jan 2013 22:36:00 +0000

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