NBC News Technology: With new iPhones, Apple chose style over screen size

NBC News Technology NBC News Technology

With new iPhones, Apple chose style over screen size Sep 11th 2013, 00:24, by contact.nbcnews@nbcuni.com (Wilson Rothman) There were no real surprises at the Apple press event in Cupertino, Calif., but we finally got a chance to see the iPhone 5S and 5C up close. While the flagship 5S does come with some engineering excellence, these phones on the whole play to Apple's core strength: Style. Media files: Apple unveils its two newest iPhones   Apple's iPhone 5S features new colors, fingerprint scanner Apple introduces colorful, lower-priced iPhone 5C Apple announces new iOS 7, iTunes Radio integration 8C8940018-iphone-5c-lineup.jpg 8C8940019-iphone-5s-lineup.jpg 8C8939980-iphone-5c-cases-pile.jpg 8C8939951-iphone-5s-gold-bottom.jpg

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